How Does Hashtag Targeting Work?

By adding Hashtags, your account will target users who follow or post content with that specific hashtag on Instagram.

For example: By adding the #fitness hashtag, your account will interact with Instagram users who follow or post content with the #fitness hashtag.

We recommend using hashtags if you are looking to attract traffic from a specific niche (such as photography, fitness, entrepreneurship, etc.) and want to engage with users who create content in that niche.